Nostalgia is a hell of a drug. It’s the reason we keep boxes of old Playboys in the basement (well..some of us). It’s the reason we jump at the first announcement of a shameless reunion tour, and probably the only reason SNL is still on. Our past is a collection of old memories, sounds, smells, and tastes. Some things are best left in the past, and New Coke is one of them. In 1985, New Coke launched to dismal consumers. It was considered at the time to be the worst business mistake in HISTORY for the brand.
But it sounds good when you combo it with the new season of Stranger Things, doesn’t it? The cast filmed most of Season 3 at retro-worn Gwinnett Place Mall. It’s not a far stretch down the road to the World of Coke and Coke’s HQ. The partnership with Stranger Things was an easy home run for the brand and now we’re here…in the year 2019…waiting on the re-release of this terrible drink we will all probably buy.
New Coke, coming to a store near you.
Stranger Things 3, coming to Netflix July 4th.