Stella McCartney named her new fashion collection “All Together Now” after re-watching the Beatles’ film Yellow Submarine. The collection debuted at Glastonbury Festival where Billie Eilish flaunted a two-piece outfit from the collection.
After going to a screening with her friends and family of the digital relaunch, McCartney says that it affected her in a way she just wasn’t expecting. She was immediately moved by the idea of connecting with people and bringing them together.
The line is made out of all sustainable materials, including organic cotton jersey and denim, regenerated cashmere and sustainable viscose. Several musicians appear in the campaign for the collection, including Oscar Jerome, KEYAH/BLU, Joy Crookes, and Femi Koleoso.
“The new collection brings the fun, fantasy and psychedelia of The Beatles’ iconic film Yellow Submarine back to life and shares its message of peace, love and togetherness with a new generation,” the designer noted on Instagram.
The collection includes pieces for women, men, and children and is currently on sale in select stores and on Stella McCartney’s website.
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Introducing 🥁… ‘All Together Now’! Bringing the fun, fantasy and psychedelia of The Beatles’ iconic film ‘Yellow Submarine’ back to life and sharing its message of peace, love and togetherness with a new generation. #StellaMcCartneyxTheBeatles Watch the full campaign film, starring musical talents @KeyahBlu, @OscJerome, @JoyCrookes and @femiondrums, on #StellasWorld now. #StellaMcCartney #TheBeatles #YellowSubmarine
Featured Image: (Photo by Jeff Spicer/Getty Images)
Written by: Megan Groves